Bring Unique Touch in Your Lipstick Packaging
Cosmetic is one industry, which has received the biggest boom. The reason is the glamour and style that has become a part of every household, due to the availability of electronic, print, and for the contemporary age, social media. All of these have played a huge role in making them the most integral part of every woman’s life. Whether it is a housewife, a working woman, a young girl, or an elderly, everyone relies highly on cosmetics. And the most important product among the various cosmetics is lipstick. Due to this, there are countless brands in the market that produce lipsticks. Therefore, in order to make your way in the market and make your brand known, apart from giving a lot of importance to the quality of your lipsticks, you need to take every chance you can, to make your product different from others. And this can be done through unique and impressive Lipstick Packaging. Here are a number of ways in which you can give that unique touch to the box of lipstick from your brand.
Embossed packaging
For every type of product, you need to consider what your audience is. In the case of lipsticks, your target audience is women. Apart from knowing your target audience, you also need to know their psychology as well. The women that are walking around in malls and markets will only be attracted to your products if you know what appeals to them. That is why, with the help of embossing, you can do that. You can make your lipstick stand out from the rest with impressive designs, abstract art, or very appealing colors. These various forms of art, if embossed in the box of your lipstick, will not only appeal to the women but will also give a very premium feel when they hold the product in their hand for trial. This will make them buy your product, even if they just went to simply try it.
Safety of products
The main aim for using a box for carrying your products is that it should also provide safety to your product, apart from just attracting the customers. Cosmetic is not an industry that is confined only to a single region. That is why the products might be shipped across oceans or through bumpy and long roads. Therefore, the packaging needs to protect the contents from every type of mechanical shock, as well as against various climatic effects like moisture, humidity, or extreme heat. There are a number of materials, that along with giving the premium look to your product, also give the best amount of protection to the contents as well. The most common material in that regard is a box made out of Kraft paper. Due to the elastic property of Kraft paper, it protects the contents from crushing and the strands of straws provide protection from impact or shock.
Color that makes boxes attractive
Not all women are attracted to shiny things. But as your main focus is to attract all types of women to have more sales, you can also use a number of different attractive colors as well for the box of your lipstick. With the various printing techniques, you can use a range of colors. Nowadays, there is another technique, that is widely being appreciated and that is coating. With the help of this process, you can coat your simple Kraft or cardboard Display Packaging boxes, with a number of different papers. This will not only give a unique color but also a unique texture as well as look to the boring brown color, which will help you in attracting customers towards your products like bees are attracted to honey.
Carrying around
Among the various cosmetic products, lipstick is the only item, which women will carry with them everywhere. Whether they are going for an event, for work, to a friend’s place, or simply for a night out with friends, it is one of the must-have products in the woman’s purse. The reason is that whenever they are going to retouch the makeup, the only thing that they are going to use is lipstick. This gives another opportunity to smart businessmen. Whenever someone is out, and takes out a lipstick in a premium outlook, automatically the others will be attracted toward and intrigued by the brand. Therefore, in this way, you can even market your product after it has been sold as well. Apart from that, if it is made with a reliable material, like Kraft paper, it will also provide protection to your lipstick inside handbags as well.
Sizes and designs
With the help of various techniques like die-cutting, you can also manufacture a number of boxes at the industrial level in a number of sizes as well as various designs. This will also help you in saving a lot of money as well. The various designs are window boxes, which allow you to showcase your product from inside the package in a slider sleeve, which allows you to slide to product out to use it, and inserts, which allow you to compartmentalize the contents inside. By using these techniques, you can get boxes in a number of sizes and designs, due to which, you can not only use them as a career for your lipstick, but also for Lip Balm Packaging as well.