With challenging times comes scope for innovation and an opportunity to do “more with less”. 

 

Whether you are a photographer, designer, or experimental artist, selling your art online is on everyone’s mind. There are many platforms out there that have come into existence just for this. You have the option to use platforms like Etsy, Zazzle, Instagram, and of course, your online store. 

 

Selling better techniques with minimum expenditure is an approach every artist uses these days. It’s time artists take full advantage of free marketing opportunities and innovative ways of marketing their businesses online. 

 

The online art market consists of about 8.4% of shares in the overall market. This percentage was 7.4% in 2015. It’s safe to say that selling art online is more important than ever. Acknowledging the need of artists, people have come up with platforms that make selling art online effortless and pocket-friendly. 

 

Let’s look at ways to sell art online. 

 

Make Money by Selling Art Online - Let’s See How!

As artists, we understand how much time and effort you put into your work, and getting the desired rewards is just the way out. Here are the best ways to start selling art online. 

 

1. Decide! - What and how to sell

Start with figuring out what you wish to sell and which path you want to choose to sell it. There are several ways to sell art online, and determining what to sell and how to sell it becomes an integral part of the initial marketing process.  

 

If you wish to sell original artwork since it's rare it is going to cost more. To avoid asking for a higher price you can sell digital copies of your work. You also have an option to sell other people’s work on your established website. This would offer more variety to your customers and is an ideal strategy for getting a lot of traffic to your website.

2. Register! - Your business

 Before you sell yourself you need to get to a point where you have something to sell. Registering your business is the first step. Keep all your paperwork ready and start marketing. You can register as an LLC, making it easier for you to keep a track of your expenses and revenues. 

 

Have a legal license to get an employer identification number, this is required to set up your business bank account. Do this by referring and registering to your state’s secretary of state or business division. 

3. Choose! - Sales channels 

Now, choose where you wish to sell your art. The more channels you sell on, the better. You get more exposure and reach out to a vast audience. You improve your visibility and improve your sales. 

4. Price! - Determine prices 

This might be difficult, but determine what your effort and time cost in monetary terms and ask for a fair price. For original artwork, you can ask a higher price; however, if you sell other people’s work you can gain commission. For digital copies of your work, try to keep a lower price. Make sure your range is fair to you as well as your audience. 

5. Market! - Use your online art store

The best form of marketing is taking advantage of user-generated content. Social media aggregator platforms like Taggbox allow you an easy code-free way to leverage UGC from various social media platforms on your website. 

 

You can customize and moderate UGC in your widget and display it on the website to attract and convert more visitors. This also helps in optimizing your website SEO-wise to get a better ranking. 

 

Few ways to sell art online?

 

There are many free methods you can adopt to market your art. However, they will surely cost you time and effort. If these methods are taken seriously, they hold the potential to market your business in a fun and exciting ways. 

 

1. Blog it out

Blogging can be your first. As an artist, it's a nice way to market your brand and offer better customer service. Your blog is the best approach to connecting with your audience. Many artists already have a website with low traffic as people do not know they have a website. With blogs, you can overcome the problem. You can also add responsive instagram widget on the website to sell more arts.

2. Join a network

Join social media networks on Facebook, Instagram, Twitter, etc. These networks help you with brand recognition. A strong online presence helps in marketing your art. When you join a social media network, you not only make yourself visible but also indulge in a community eventually offering credibility. 

 

You get instant feedback, a better website, blog visitors, etc. You can ask people to critique your artwork, get more inspiration and offer better art. 

3. Publish ebooks for free

Spread the word while sharing knowledge. As an artist you must know a lot about your niche, share your opinions, thoughts, ideas, etc. curate them in ebooks, and share them for free. You can increase your reach exponentially. Free ebooks spread like wildfire and it holds the potential to increase your awareness. 

4. Comment on other art posts 

Commenting on other people’s blogs also enhance your visibility. Search blogs related to your niche and comment on blogs that even you enjoyed reading. This not only makes you visible but also builds a community. You can generate more traffic on your blog. With positive comments, you spread positivity that encourages blog owners to visit your blog. 

 

Make sure your comment is strategic. Link your blog, and capture the attention of other readers as well. 

5. Be active in online forums

Join and participate in your favorite online forums. These online communities are extremely influential. They organize a lot of QnAs and other activities that can help you in developing a valuable image in the market. You get to know a lot of new trends, incorporate them and see the desired results. 

Uplift your marketing game and sell Art online easily!

We discussed some basic and easy techniques to sell your art online. These techniques are generic enough to work out for every business however, it is recommended that you mold them according to your business and develop better and more creative techniques. 

 

The best way as discussed above is to leverage your art on your website. This way you not only revamp your marketing prospects but also uplift your website. Incorporating UGC from various social media platforms into your website can boost your conversion rates to a great extent. 

 

So what are you waiting for? Get on with the discussed strategies and hop on with the result-driven trends.

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