Interactive video has been defined as a video experience that combines the elements of text, images, video, and interactivity. Interactive video is also known as video interactivity or digital, interactive videos. Interactive video experiences provide a means to easily and effectively engage customers. An integrated interactive video may contain video, sound, text, and other media, which is scrolled, refreshed, and interactively talked about. Today's technological innovations and advances have enabled companies and businesses to create and develop a wide range of interactive video tools for web and corporate communication.

Companies that offer web video experiences will often embed this technology into their websites as part of a promotion, or as part of the website layout. Businesses may choose to promote specific videos on their websites to drive traffic to particular sections of the site. Alternatively, they may wish to create a more extensive collection of videos that they can use when they are hosting seminars or training. The potential applications of video interactions go far beyond basic promotional purposes and represent a new form of business communication.

When it comes to creating web video experiences, the technology is typically developed by video editors who work with video production equipment to create videos that are interesting, creative, and informative. The ideal video editing software will enable a user to select from a variety of video formats such as DivX, XviD, or Prores. Video editing software may also provide the capability to rotate, zoom, apply filters, and even add special effects. These types of features make it possible to create unique and engaging videos. Some editing programs also allow users to preview their video creations so that they can make any necessary changes before sending them to production or distribution.

Another type of video production tool is a video creation app. In this app, a user logs on to a website, selects a video to be uploaded, then selects a video editing program, follows a few simple steps, and completes the process. The video production app usually contains its software in addition to several standard tools, such as photo retouching tools, backgrounds, and clip art, that may be accessed through the app. The video creation app can either require the use of a video camera or may include editing features already built into the program. This type of program can often be used by individuals who don't have experience with video production or by businesses that don't have an online presence.

An additional video editing option is to create a training video. Training videos can serve multiple functions, including instructional purposes as well as product promotion. A video design company can help customers select a design template and optimize the video for the best overall impact. Video design companies may also offer video editing options in addition to basic video creation and distribution options.

Some video creators add interactivity to their videos. Embedded code is one such feature, which allows a user to add text, images, video, and audio to a web page. This code can be placed on any web page, and the video simply requires that it open within a website where it will have access to the relevant code. For example, a video showing the steps to a home remodeling project would require the embedded code to tell viewers that they need to go to the "About" page to find out more about the project, as well as to view the video. Interactive video is especially useful for providing a visual aid to lengthy product descriptions or for promoting web pages that contain instructions or other technical information.