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Is Good Marketing Just The Beginning Of Establishing A Cannabis Brand Today?

The popularity of cannabis is at an all-time high. According to the Hemp Business Journal estimations, the cannabidiol (CBD) market alone is set to achieve $2.1 billion worth of consumer sales by 2020. Since CBD is just one of the many extracts from the cannabis plant, it’s logical to deduce that the cannabis market as a whole will grow even more tremendous. 

So, if you’ve always wanted to pursue an investment opportunity in the lucrative cannabis industry, now is the time to take the plunge. 

As you may expect, you’ll need to develop a robust marketing plan for your brand. This post shall highlight how to market your cannabis brand, while also pointing out some other equally important strategies for staying relevant in the industry.

clear glass jar filled with kush

Bottles of cannabis buds

Source: Pixabay.com

Marketing Your Cannabis Venture

Marketing is a crucial requirement for any business. It’s particularly essential in industries that are heavily regulated, such as the cannabis industry. 

The following are some of the most useful tips to market your cannabis startup;

  1. Word-of-mouth referrals and recommendations

Word-of-mouth referral is one of the most traditional yet effective ways to promote any startup. As the name suggests, this marketing technique involves raising awareness of your cannabis venture by word of mouth. 

Each time you land a client, leverage the opportunity, and ask them to spread the news to their family or friends. Although it may not always be significant in garnering new leads, word-of-mouth marketing is one of the most affordable cannabis marketing techniques.

  1. Cross-promotion

Cross-promotion is a marketing method where you forge partnerships with other companies to market each other’s products. Just like word-of-mouth referrals, cross-promotion is relatively affordable. 

To reap maximum benefits, seek out companies that deal in products that are usually paired with cannabis. For instance, you could be dealing in CBD capsules for pain. In that case, you might sign a cross-promotion deal with a beer brewing company, where you market their beer brands and they return the favor by promoting your CBD-infused capsules.

  1. Search Engine Optimization

Search engine optimization (SEO) involves marketing your cannabis venture through search engines. Basically, SEO seeks to rank your business high up on search engine result pages (SERPs) for searches related to the content on your page. As such, it makes your business discoverable by a maximum number of online visitors. 

Sadly, major search engines like Google still impose heavy restrictions on cannabis-related advertising. However, you can still have a way around those restrictions by ensuring that your content is more educational than promotional like White Label Link Building and it helps to increase your referring domain and authority as well. Pay particular attention when linking out to your website, as that’s the point where Google might flag you  down. Better yet, you can avoid all these hassles by hiring an SEO agency that specializes in cannabis-based advertising.

  1. Social Media Marketing

Social media marketing (SMM) is another digital marketing technique that you can consider for your cannabis venture. SMM differs from SEO in that it’s cheaper and you have access to an even wider audience. 

But like most search engines, many popular social media websites like Facebook, Instagram, and YouTube don’t allow cannabis-related advertisements. To bypass these restrictions, you could opt for influencer marketing, where you partner with a social media influencer who does all the marketing for you. 

But all is not lost, as there are still scores of cannabis-friendly social networking platforms. Examples include Leafwire, Weedable, MjLink, Duby, CannaSOS, and WeedCircles

https://images.unsplash.com/photo-1432888622747-4eb9a8efeb07?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjEyMDd9&auto=format&fit=crop&w=500&q=60

Source: Unsplash.com

  1. Affiliate Marketing

If you’re a bit reserved about bypassing the restrictions imposed by major search engines and social networking platforms, you can consider affiliate marketing instead. One of the best things about affiliate marketing for cannabis ventures is that it’s cost-effective as you only pay when you see results. 

As is the case with any other digital marketing techniques, you should insist on cannabis-related affiliate programs. Examples of such programs include Cannaffiliate, AirVape affiliate program, Herbalizer Store affiliate program, etc. As you shall find, some of these companies charge for rendering affiliate services while also paying you to be their affiliate.

Is Good Marketing Just The Beginning Of Establishing A Robust Cannabis Brand?

Good marketing is crucial to the success of any cannabis venture. But it’s just the beginning of a long journey towards establishing your brand. There are additional tips to implement if you wish to maintain an edge over your competitors in the industry. 

The following are some of those tips;

  1. Seek to educate, not to promote

Although we’ve already mentioned this point, it warrants repeating. While cannabis has received considerable acceptance over the past few years, the subject is still a grey area among many would-be consumers. 

Therefore, seek to educate your prospective clients on the health benefits, legal status, and even side effects of cannabis. Your readers will be more confident about purchasing your products when they see a sincere desire to inform them, other than just pushing your products to them.   Like when someone searches “buy marijuana seeds in USA” and lands on the page then all the information should be relevant. 

 

  1. Research widely

Cannabis is an evolving area. So, it’s not unusual to wake up one morning to find that researchers have discovered a new list of cannabinoids in the plant. Neither is it unusual to wake up to the news that cannabis is no longer legal in your jurisdiction. 

So, always research widely to offer your readers and potential clients factual, valuable, and cutting-edge information. When sourcing for information, consider peer-reviewed journals and other authority blogs. Also, observe the trends in your locale keenly, paying particular attention to changes in cannabis regulation and For The Best Detox Wholesale Pricing!

  1. Don’t be a jack of all trades

The good thing about the cannabis industry is that there are numerous sectors you can invest in. For instance, you can become a cannabis grower, processor, or distributer. You might also start a cannabis consultancy firm, become a cannabis vendor, or offer ancillary services. For vendors, there is a wide array of products that you can retail, ranging from edibles to inhalables, smokables, and even topicals. 

If you’re a startup, your best bet is to choose one area and focus on establishing yourself as an authority brand in that sector. Resist the temptation of being a jack of all trades. Remember that even many beer brewing companies don’t manufacture their own bottles. That only shows how important specialization is.

boy in white shirt holding brown glass jar

Cannabis edibles

Source: Unsplash.com

Good marketing plays a pivotal role in keeping cannabis businesses relevant. However, many shrewd investors will tell you that marketing isn’t all there is to a successful cannabis venture. You should also practice habits that will continually keep you ahead of the pack if you’re keen on seizing control of the lucrative cannabis market.

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