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Wired QR Barcode for Tag Heuer Watch

A classic example of a QR Code being used in Wired Magazine advertising. Tag Heuer watches placed an advertisement in the fashionable magazine ‘Wired’ in 2010, and on their advert they included a square barcode (technically, its name is a Data Matrix code) and the particular type of barcode they used was a QR Code (which was created by a subsidiary company of Toyota cars, in Japan).

Whether you know them as square codes, QR codes, 2d barcodes or Data Matrix Codes, probably doesn’t make much difference to you. And because most readers will read most types of square barcode, there isn’t really much need for you to know the specific name of the specific code you are looking at, or attempting to use. But certainly, they seem to be all over the place these days and increasing in popularity and uses all the time.

This use by Tag Heuer is typical. And many people might have seen it for the first time. I have included a video below which shows exactly how to use your cell phone as a barcode reader, and what happens when you interact with a barcode like this. Basically, what happens is this:

Shopper Online Scanner App
Shopper Online by InfoLife claims to recognise a variety of product inputs, including barcode scanning, voice and text search. This app allows you to find and compare products, create a favourites list and sends alerts when prices change.

MyFitnessPal Calorie Counter and Barcode Scanner for Android
Having been featured in USA Today, Marie Claire, Family Circle, NBC, Shape, CNET, and the Today Show, the MyFitnessPal Calorie Counter barcode scanner has already had quite a lot of publicity. But this is a calorie counter with a difference – it now has a barcode scanner for Android! With a claim to have the largest food database of any Android calorie counter, MyFitnessPal is certainly one to recommend if your main priority is to lose or add weight.

QR Droid 2d Barcode Scanner
With a very positive PCWorld review and 5 out of 5 mark, QR Droid is certainly worth a look. And if you want an all in one QR reader, scanner and generator for your Android phone then this may well be for you. You can use it to generate a QR barcode from anything – stored images, URLs, camera, calender events, phone numbers, geo-locations, text messages or just about anything else, and QR Droid will store a history of all your actions for future reference.

How To Use a QR Code
The first thing you have to do is to download and install a barcode scan apps for ipad to your cell phone. This is quite a simple thing to do and there are plenty of apps available. RedLaser is a popular app and is available on Android, iPhone, BlackBerry and Symbian phones. But there is a wide variety of choices, so take your pick.

Once your app is installed, simply open the app on your phone and use your phone’s camera to frame the image of a barcode on the screen of your phone. When you have it in focus, the application will recognise it as a barcode and will scan and read it for the encoded information it contains. In this example, the Tag Heuer watch advertisement, the phone app will immediately open up the Tag Heuer website in your phone’s browser so you can look at the watches.

As the famous rodent says – simples!!

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