"Welcome To The Happier Hour"- Cannabis Beer Is In
The recent wave of cannabis legalization and the skyrocketing popularity has paved the way for growing research and development in the industry. Although the herb is among the oldest ones cultivated by humans, industry players are still devising new methods to enjoy its many benefits. It has led to the introduction of highly innovative and revolutionary cannabis beer. Being a relatively new product, people worldwide are gradually opening up to the idea of consuming cannabis beer.
Are you wondering what cannabis beer is and how it will fit into the new mainstream definition of happy hours? Dive right in and learn more about this unique cannabis edible that is creating buzz.
What is cannabis beer?
The herb cannabis has now managed to become a household name. It originated centuries ago in the Asian subcontinent, where natives used it to enjoy the therapeutic effects. Given the wide range of cannabinoids, such as THC and CBD, present in it, cannabis serves both recreational and medicinal purposes, respectively. If you wish to treat a health condition with CBD, you can opt for high-grade products like mk ultra weed sale. They will help you get better quickly in an entirely organic way.
Today, there are numerous methods to use cannabis; however, manufacturers are devising new products infused with the herb. They are infusing the cannabinoids, terpenes, flavonoids, and other chemicals present in cannabis into the beer to create this unique beverage. The cannabinoids in this specially crafted drink tend to amplify the effects and make the experience more enjoyable.
Why is the introduction of cannabis beer a big feat?
Cannabis edibles have been in the market for quite some time now, but manufacturers are trying to perfect the art of making cannabis beer. Here are a few reasons why cannabis beer is now a reality:
1. Introduction of nanotechnology:
The cannabinoids CBD and THC are soluble only with fat, not water. But, a majority of alcoholic drinks, including beer, are water-based. There is a difference in the consistency of water and chemical compounds present in cannabis, which separates them and gives an uneven texture. It might hamper the entire experience of drinking cannabis beer.
The introduction of nanotechnology has helped revolutionize the industry. It helps break down the cannabinoids into smaller particles, and the manufacturer then mixes them with an emulsifier. The process helps the oil to dissolve in water and ensures the cannabis beer is consistent.
2. Global presence:
There is an increase in popularity and demand for the herb, Owing to the recent wave of cannabis legalization around the globe. More countries are legalizing the sale and usage of cannabis, ensuring cannabis beer becomes a global phenomenon. There are numerous players from the US, UK, and even Hong Kong.
3. Enhanced taste:
Although beer is already a favorite drink for most people worldwide, the introduction of cannabis into it is creating a whole subsection of craft brewing. Adding the herb to beer can increase the effects of a regular beer that helps enhance the overall experience. It also leads to the emergence of new flavor profiles using terpenes.
4. Entry of big players:
Not just big corporations but also popular beer manufacturers are realizing the potential of cannabis beer. A series of brands are popping up each day that offer cannabis-infused beers. Trail Brewery in Vermont and Coalition Brewing located in Oregon are among the pioneers of producing CBD beers. These beers have a high alcohol content and great taste as well.
How is 4:20 becoming the new happy hour?
Happy hours have been a highly common trend among alcohol enthusiasts for centuries now. The trend began in Europe in the 1800s, where people enjoyed absinthe after work, and it was popularly called The Green Hour. Now, it is a special menu that bars and restaurants run to offer discounts on alcohol. While happy hours tend to include alcohol only, cannabis is leaving a mark on this practice as well.
For a long time, the herb cannabis has been in the grey area. While many countries prohibited the use of cannabis, others allowed it only for medical or scientific reasons. Gradually, the perception around the herb is changing because of the availability of scientific evidence proving its benefits. It has contributed to a sudden surge in the usage of the herb. But when it comes to social gatherings, people still have to leave the room and go out if they want to smoke a joint. The recent introduction of cannabis beers is changing that now. A majority of the vibrant places are serving cannabis beers as a part of their happy hour plans. You can now enjoy fresh beers infused with your favorite beer with your friends and family.
Moreover, while happy hours tend to begin at 5, many bars are starting it at 4:20 to make it more attractive to cannabis users. They have also introduced a whole new menu of 'munchies' that resonate more with the culture. The concept of happy hours has certainly turned into happier hours with the inclusion of cannabis beers.
Final thoughts
The cannabis industry is now a multi-billion dollar industry, and beverages like cannabis beer only amount to a small portion of it. The introduction of nanotechnology, the emergence of big players, and changing perceptions are making cannabis beer a part of mainstream culture. It may soon become a prominent holistic drink for most people. Given how the popularity of cannabis beers is increasing, it is safe to say that 4:20 is the new definition of happy hours!