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The Creative Process


One definition of creativity is to create a shift in perspective and to see things in a new light. Creativity is a process of discovery that artists develop into a repeatable, shareable process that changes over time. It is a process that is also affected by the on reviews tools used.

In this talk, John Caponigro explores the process of creativity from a photographer’s perspective and looks at the different aspects of photography through his decades of experience. He discusses the benefits of knowing in order to become richer by looking closely. He also looks at how we can find our way by finding the right words.

According to John, tools can also help change our perception. By use of these tools and by exploring the different ways we can use them, we give ourselves the right to go where we need to go in our own authentic way. Tools should help us re-think what and how we are doing based on new possibilities.

Think Within (and beyond) the Frame

Artists need to have a dynamic fluid process of looking for ultius cheating. They need to be aware of new possibilities with their art by exploring different ways of doing things. In photography, for example, John encourages the idea of playing with distortions, fine tuning proportions, and playing with the process of elimination. Doing side by side comparisons of contextual scenes is also really important.

In this talk, John demonstrates how elimination can sometimes be used to create something new. He shows how removing white spaces can introduce a new perspective to a picture. While some may call this cheating, John calls it inventing.

How many ways can you remove or add something new and significantly change the statement? A room is useful because it has space that can be used. This is the idea behind the concept of elimination.

When Did You Forget to Draw?

In the Book, ‘Art and Fear’, by David Bayles and Ted Orland, a young girl asks her father what he did at work that day. The father says that he taught people how to draw. The young girl asks, “When did they forget?”

Learn to draw or write stuff down. Drawing or taking stock of components is going to help you be more aware of certain types of patterns and tell your sub-conscious the patterns that are more important. When drawing, we don’t have to look for finished results if that is not ultimately what we are going to produce, but it can definitely help our creative efforts.

Here is an interesting fact: If you write something down, you are 72 percent more likely to take action on it. So if you sketch something out, you are far more likely to identify that pattern and to learn new patterns in the process.

The Curse of Expertise

In his closing remarks, John talks about reminding ourselves of that little kid who is endlessly inquisitive. By being less focused, just like little children, we discover more. He calls this the curse of expertise. This curse makes it very hard to be spontaneous in any arena that we have a high degree of expertise in.

This is a great video that reminds us of what goes into the creative process. You will want to check it out more than once to grasp some of the ideas that John explores. Enjoy!!

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