How to Find the Best Hashtags for Instagram Posts
Instagram can be used for many purposes, especially when you use it to promote your business. You can present your products and generate more leads, you can also get in touch with your current followers or customers. With over 1 billion active users, Instagram has become an ideal marketplace for businesses to increase sales to engaged users. When using Instagram for e-commerce purposes, you need to take advantage of hashtags.
Hashtags were created to allow users to be more discoverable on social media platforms. Especially on Instagram, Facebook and Twitter. With Hashtag, other users are able to find your content on social networks. But how should you benefit from Instagram hashtags? How can you promote your brand using hashtags on your Instagram posts? Have you ever thought about creating your own hashtag? How many hashtags can you use on each Instagram post? Should you only use the most popular hashtags on your posts? And more importantly, how do you find the best hashtags for Instagram posts?
Stay with us with the rest of this article and you will have all your questions answered. Also, you will learn how to make the most of Instagram hashtags to get more exposure and increase traffic on your Instagram page.
What is Hashtag?
An Instagram hashtag, or in general a hashtag, is a word or series of words preceded by the hashtag (#) symbol, making it a searchable link. Using hashtags on Instagram captions helps users organize their content and make posts visible based on those keywords. In this case, the platform is able to show the right content to the right audience.
Advantages of using hashtags on Instagram posts
Instagram hashtags can be used for various purposes. Here we have collected the most important benefits of using hashtags on your Instagram posts:
Get more exposure, likes and followers:
When you're interested in a certain topic on Instagram, the easiest way to find images related to that topic is to search for a related hashtag. Therefore, if you use hashtags on your photos, you will give yourself a chance to be seen on Instagram search engine results. The more visits you earn, the more likes you receive. Many users will likely check your profile as well. If they find that your feed is relevant to them, they will follow your page. Therefore, using the right hashtags on Instagram is a great way to improve visibility and likes on Instagram, which also leads to gaining new and true followers.
Drive more sales:
If you use relevant hashtags when promoting your products, you will increase the chances of selling those products to interested users. Remember to use the best niche hashtags to make your products more visible.
Hashtags in Bio:
In 2018, Instagram allowed users to include clickable hashtags on their bio. A great opportunity for brands to promote their hashtags on Instagram. All you need to do is set up a brand-specific hashtag for your business and use it in your posts and bio. But you need to know that you don't own that hashtag. Anyone can use it on their posts.
How many hashtags to use on Instagram?
Instagram has limited the number of hashtags that can be included in each post. It allows you to include a maximum of 30 hashtags on each photo. Is it advisable to use all 30 hashtags? Yes and no. If you are able to use 30 perfectly related hashtags, follow this procedure, the more you use the hashtags, the more visibility you can get on your posts. But avoid using unrelated hashtags on your posts because it looks like spam and leads to a bad impression on your followers and new users who still visit your posts. Some data shows that the optimal number of hashtags used on an Instagram post is 15.
Types of Hashtags
Trending
hashtags Viral hashtags. These hashtags are trending, such as: #instagood #love #photooftheday
This type of hashtag is usually topical and interesting.
Adding trending hashtags will lead to increased visibility on Instagram.
Industry hashtags
Hashtags related to a specific industry or audience, for example: #photography Industry
hashtags are general and many people use them in their posts. Therefore, the competition is very high.
Niche Hashtags
These hashtags mostly relate to your specialty. For example: #travelblogger #socialmediamarketing
Niche hashtags are more specific than industry hashtags. Consequently, the competition is lower.
Branded
hashtags Hashtags related to some specific brands For example: #instarazzo It
is worth mentioning that almost 70% of hashtags on Instagram are hashtag brands.
Location Hashtags Hashtags
were very specific about the location of a specific post. Competition is low and you will be found by users who are genuinely interested in your content. If you own a business on Instagram, the best formula for creating the hashtag is a combination of your location , your niche, and your industry . For example: #ItalyWeddingPhotographer
Event
Hashtags Hashtags are used when attending a special event. For example a concert. People search for events by related hashtags to learn about others' experiences at that particular event.
Special day
hashtag Imagine it is #NationalPizzaDay and you have the opportunity to share your experience with other users who take care of this special day.
Based on the content you want to post, you can include a few hashtags of each type in your posts. Here is our suggested number of each type of hashtag:
Trending hashtags: up to 4
Industry hashtags: up to 2
Niche hashtags: at least 2
Brand Hashtags: 1 or 2
Hashtag position: at least 1
Event hashtags: at least 1 (if available)
Special day hashtag: At least 1 (if available)
Find the best hashtags for Instagram posts
To grab the attention of your ideal audience, you need to carefully choose hashtags for your images and business. So the main question is: how to find the best hashtags for Instagram posts?
You should try to find a set of hashtags that work best for your target audience and attract your ideal followers who could be your potential customers. If you add some random popular hashtags, you won't be as successful as you think. You should research your audience and find out what they are looking for. In this case, you will have a better chance of being seen by them.
The following methods are proposed to help you find the best hashtags for Instagram posts:
Using the Instagram search
Searching for hashtags on Instagram is the best and easiest way. You can simply search for a keyword on Instagram and you'll see a list of suggested hashtags. Try to avoid adding a lot of high-density hashtags (hashtags with over 500,000 posts). High-density hashtags maintain a high rate of competition and are more difficult to rank. Instead, low-density hashtags maintain a lower competition rate and are much easier to rank for the top spots. The best strategy is to use a combination of high-density hashtags and low-density hashtags when planning your hashtag group.
Check your competitors' hashtags
Find Instagram pages with the same niche as you and see what hashtags they use in their posts. Check which hashtags bring the most engagement, find inspiration to create your own hashtag list.
Check the hashtags of the Influencers
Find influencers in a particular industry, analyze the hashtags they are using in their posts and the engagement they have had on those posts. This will help you find some of the best hashtags related to your niche.
It is worth mentioning that if you want to get more visibility, likes and followers using hashtags, it is recommended to interact with users who have already shown interest in these hashtags. This makes them curious about your page and, as a result, they will check your profile. Then, they will follow you if they like your content. The more you interact with them, the more followers you will earn.
One of the easiest ways to interact with these users is to use Instarazzo Instagram Growth Bot . With this service, you have the opportunity to present your targets to our bot. These targets can be other Instagram users, locations, hashtag owners, and hashtag lovers. When you add your targets, our bot performs hundreds of activities on your behalf on Instagram. Best Instagram Marketing Strategy to Increase Engagement, Get More Followers and Increase Instagram Sales. Find out more
Take advantage of Ever SMM Panels Instagram growth services to:
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